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Arts and Culture Analytical Presentations

• Car Culture and American Roadside Attractions
• Photographic Style
• Selected Examples of Photographic Style
• Why American Roadside Attractions Will Never Die

Arts and Culture Analytical Articles

• Art and Commerce
• Calculating Studio Lighting Ratios
• Converting Digital Color Film Negative to Positive Using Photoshop by Removing the Orange Cast
• The Cult of McRib
• A Dream about a Drama about Life about a Drama about Life which Ends Abruptly
• Don Featherstone Plastic Pink Flamingo
• Edward A. Murphy
• Green Goes to Ground in Irvine California
• Introduction to the Edicts of The House of Irvine
• Is Photography Art?
• Lejaren A. Hiller, Sr.
• Light Pollution in Contemporary Urban Life
• Marta Becket
• Nicolas Slonimsky
• Notable Long Takes in Cinema
• Nutshell Studies of Unexplained Death by Frances Glessner Lee, Baltimore, Maryland
• Otto Griebling
• Pepe's North of the Border, Barrow, Alaska
• Personal Observations on the Death of Popular Photography Magazine (1937-2019)
• Personal Observations on the Death of Silver-Based Film Photography and Silver-Based Printing
• Photographs Are Not Real
• Photoshop Workflow and Recommended Plug-Ins
• The Rise of the Cellular Phone Camera
• Ron Lee's World of Clowns Factory Tour, Henderson, Nevada
• Sonnet to Baseball
• Suggestions for Photography at Temperatures Below Zero
• Some Alternatives for Photographer or Studio Websites
• Theory and Practice of Sharpness in Digital Images
• Which Camera Should I Buy?
• Why Endowing Music Scholarships Is a Worthwhile Way to Support the Arts

Arts and Culture Enumeration Articles

• 35mm Lens Coverage in Degrees
• Adobe Photoshop vs. Adobe Lightroom Comparison Chart
• American Rugged Individuals Who Made A Difference by Creating Roadside Attractions
• Beethoven Symphony Timings
• Busby Berkeley
• Checklist for Night Sky Photography including Milky Way
• Cliche Wedding Photograph Subjects
• Composers Who Played the Viola
• Creativity and Personal Dynamics
• Cuckoo and Other Bird Sounds Used in Classical Instrumental Music
• Differences Between Classical and Popular Music
• Digital Camera Sensor Size Comparison Chart
• Dimensions of Notable Ocean Liners and Cruise Ships
• Edicts of The House of Irvine
• Extreme Geographical Points of the United States
• Film Noir
• Historic Southern California Restaurants
• Keirsey-Bates Personality Types
• Kodak Film Edge-print Codes
• Mahler Symphony Timings
• Mojave Desert Vantage Points
• Must Visit Roadside Attractions
• Never Fail Image
• Notable Celebrity Death Cars
Notable Quotations
• Orchestral Recording Recommendations
• Penguins Used in Advertising
• Photographic Aphorisms
• Photographic Resource Links
• Photographic Subject Taxonomy and Cliche Photographic Subjects
• Reflections on Growing Up in Wisconsin
• San Andreas Fault Coordinates, Bearings, and Distances
• Selected Automobile Production Counts
• Sibelius Symphony Timings
• Slide or Negative Copying with Digital Camera Checklist
• Stock Characters and Stereotypical Roles Used in Fiction and Motion Pictures
• Suggestions and Rules Employees Ringling Brothers Circus Circa 1910
• Tonality of Selected Compositions by Arnold Schoenberg
• Universal Polycontrast Enlarging Paper Settings
• Vincent Price Quotes Shakespeare in His Kind of Woman

Photographic Subjects

• Art Deco
• Amargosa Opera House and Hotel, Death Valley Junction, California
• Amboy, California
• America's Stonehenge, Salem, New Hampshire
• Angie's Diner, Hemet, California
• Anaheim Regional Transportation Intermodal Center (ARTIC), Anaheim, California
• Arby's Original Restaurant Design, Huntington Beach, California
• Archie McPhee Retail Store, Seattle, Washington
• Atomic Cannon, Junction City, Kansas
• Badlands National Park
• Badwater Basin
• Barrow Alaska
• Bena Road, Caliente, California
• Big Texan Steak Ranch Restaurant, Amarillo, Texas
• Blue Whale, Catoosa, Oklahoma
• Bonnie Parker and Clyde Barrow Artifacts at the Primm Valley Resort and Casino, Nevada
• Borax Visitor Center, Boron California
• Bradbury Building, Los Angeles, California
• Cadillac Ranch, Amarillo, Texas
• California Route 66 Museum, Victorville, California
• Casa Bonita Mexican Restaurant, Denver, Colorado
• Chinatown, Los Angeles, California
• Circus World Museum, Baraboo, Wisconsin
• Coca-Cola Bottling Company, Los Angeles, California
• Coleman Theatre Beautiful, Miami, Oklahoma
• Coral Castle, Homestead, Florida
• Crystal Cathedral, Garden Grove, California
• Crystal Cove Shake Shack, Newport Beach, California
• Davis Arms and Historical Museum, Claremore, Oklahoma
• Deer Park Winery and Automobile Museum, Escondido, California
• Dinosaurs by Claude Bell, Cabazon, California
• Dorothy's House and Land of Oz, Liberal, Kansas
• Donner Camp National Historical Landmark, Alder Creek, California
• Dudley's Bakery, Santa Ysabel, California
• Eisler Brother Store, Riverton, Kansas
• Ephemera
• Farmer John Packing Plant Murals, Los Angeles, California
• FAST (Fiberglass Animals, Shapes, and Trademarks) Corporation, Sparta, Wisconsin
• Food
• Galaxy Diner, Flagstaff, Arizona
• Geographical Center of 48 Contiguous States, Lebanon, Kansas
• Garden of Eden, Lucas, Kansas
• Goodyear Blimp Airship Operations, Carson, California
• Grassroots Art Center, Lucas, Kansas
• Harbor House Cafe, Sunset Beach, California
• Homestake Gold Mine, Lead, South Dakota
• House on the Rock, Spring Green, Wisconsin
• International Clown Hall of Fame, Milwaukee, Wisconsin
• Iggy's Diner, Carthage, Missouri
• Jasper County Courthouse, Carthage, Missouri
• James Dean Memorial Junction, Cholame, California
• Jack Ranch Cafe, Cholame, California
• Jack Rabbit Trading Post, Joseph City, Arizona
• Kansas
• Katella Deli Restaurant, Los Alamitos, California
• Lake Isabella, Kernville, California
• Lake Tahoe
• Lawrence Welk Museum, Escondido, California
• McDonald's Restaurant, Vinita, Oklahoma
• Madonna Inn, San Luis Obispo,California
• May Natural History Museum, Colorado Springs, Colorado
• Meteor City Trading Post, Winslow, Arizona
• Meteor Crater, Winslow, Arizona
• Mom's Pie House, Julian, California
• Motel Inn, San Luis Obispo, California
• Mount Rushmore National Monument
• Mighty Sampson Railroad Bridge, Liberal, Kansas
• National Plastics Center, Leominster, Massachusetts
• New England Back Roads
• Ohio
• Orange Empire Railway Museum, Perris, California
• Palmer House, Chicago, Illinois
• Painted Desert North East Arizona
• Painted Desert Inn, Petrified Forest National Park, Kachina Point, Arizona
• La Posada Hotel and Harvey House Restaurant, Winslow, Arizona
• Pedro's South of the Border, Dillon, South Carolina
• Perris, California
• Philippe Restaurant, Los Angeles, California
• Pig Iron BBQ Barbeque, Columbus Ohio
• Red Rock Canyon, Cantil, California
• Route 16 Diner, Hill City, South Dakota
• Route 66, California, Arizona, New Mexico, Texas, Oklahoma, Kansas, Missouri, Illinois
• Salton Sea, Mecca, California
• Santa Catalina Island, California
• Sausage and Cheese Farmer, Portage, Wisconsin
• Sequoia National Park
• Slab City, Niland, California
• Summit Inn Cafe, Cajon Pass, Oak Hills, California
• Twin Arrows Trading Post Ruins, Flagstaff, Arizona
• Two Guns Trading Post and Ghost Town, Two Guns, Arizona
• Union Station, Los Angeles, California
• Virginia City, Nevada
• Very Large Array, Socorro, New Mexico
• Wall Drug, Wall, South Dakota
• Watson's Drug Store, Soda Fountain, and Lunch Counter, Orange, California.
• Wigwam Motel, Holbrook, Arizona
• Wigwam Motel, Rialto, California
• Will Rogers Memorial Museum, Claremore, Oklahoma
• Wisconsin Dells, Wisconsin
• World of Coca-Cola, Atlanta, Georgia
• World's Largest Ball of Twine, Cawker City, Kansas
• Wupatki National Monument

Selected Public Speaking Events

• February 2006. Huntington Beach Art League. Huntington Beach, California. Photographic Style.
• October 2010. Society for Commercial Archeology. Odyssey in the Ozarks annual conference. Fayetteville, Arkansas. Why American Roadside Attractions Will Never Die.
• May 2012. Antique Automobile Club of America. San Diego, California. Car Culture and American Roadside Attractions.
• October 2012. Sitecore Symposium. Las Vegas, Nevada. Design for Complete Business User Control of All Content.
• July 2020. Photographic Society of Orange County. Fountain Valley, California. Photographic Style.

Group Publications

• Ocean Liners: Speed and Style. Victoria and Albert Museum. London, England. Feb 3 - Jun 17, 2018. (Photograph in group exhibit)
• O'Sullivan, Joanne. 101 Places You Gotta See before You're 12. Lark Books, 2006. (Selected photographs)
• Photograph As: Urban Scape/Rural Scape. Downey Museum of Art. Downey, California. Jan 16 - Feb 23, 1992 (Photographs in group exhibit).
• Sward, Jeffrey. Wisconsin Dells. Road Notes. Society for Commercial Archeology. Sprint 2009. (Article)

Copyrighted Publications

• TX-276-791 (Dec 4, 1978) Schoenberg's Pierrot Lunaire and Walton's Facade from a Conductor's Viewpoint Jeffrey Sward
• TX-6-091-440 (Jan 19, 2005) Porcine Fund Website edition Jeffrey Sward
• VA-1-294-839 (Jan 19, 2005) Jeffrey Sward, photographer website edition 12-24-2004 Jeffrey Sward
• VA-1-357-028 (Jan 23, 2006) Jeffrey Sward, photographer website edition 12-24-2005 Jeffrey Sward
• VA-1-399-662 (Feb 1, 2007) Jeffrey Sward, photographer 6th edition Jeffrey Sward
• VA-1-744-481 (Feb 22, 2008) Jeffrey Sward, photographer 7th edition Jeffrey Sward
• VA-1-669-722 (May 5, 2009) Jeffrey Sward, photographer 8th edition Jeffrey Sward
• VA-1-735-460 (Aug 4, 2010) Jeffrey Sward, photographer 9th edition Jeffrey Sward
• VA-1-786-682 (Jun 24, 2011) Jeffrey Sward, photographer 10th edition Jeffrey Sward
• VA-1-841-022 (Aug 17, 2012) Jeffrey Sward, photographer 11th edition Jeffrey Sward
• VA-1-915-720 (Apr 18. 2014) Jeffrey Sward, photographer 13th edition Jeffrey Sward
• VA-2-015-163 (Sep 3, 2016) Jeffrey Sward, photographer 14th edition Jeffrey Sward

Music

• Fullerton Civic Light Opera Pit Orchestra, Oboe and English Horn, 1974-1987.
• Double Reed Scholarship Disbursement, California State University Fullerton, School of the Arts, funded annually 1999-2018.
• Jeffrey and Andrea Sward Double Reed Scholarship Endowment, California State University Fullerton, School of the Arts, initial funding 2019.

Education: California State University, Fullerton

• B.M. Music, 1975
• B.A. Mathematics, 1976
• M.M. Music, 1978
• Course work in symbolic logic, digital logic, information structures, numerical analysis, set theory, probability, and statistics.

Education: Photography

• Newport School of Photography
• Orange Coast College
• Center for Photographic Art
• Yosemite Workshop
• Friends of Photography
• Workshops and seminars led by Ron Bayhan, Ted Orland, John Sexton, David Bayles, Michael Kenna, Ruth Bernhard, JoAnn Callis, Richard Misrach, and Robert Glenn Ketchum.

Professional Memberships

• American Society of Media Photographers (ASMP)
• Professional Photographers of America (PPA)

Technical Employment and Experience

• Web Architect CalOptima; Orange, CA; November 2009 - October 2019
• Systems Analyst Architect; Autobytel Irvine, CA; April 2002 - December 2008
• Senior Software Architect - Project Director; ChoicePoint Public Records Group Santa Ana, CA; July 1998 - April 2002
• Senior Systems Project Specialist; Automobile Club of Southern California Costa Mesa, CA; September 1996 - July 1998
• Project Leader Senior Programmer Analyst; Cox Communications (Times Mirror Cable) Irvine, CA; February 1989 - July 1996
• Applications Systems Specialist; TRW Information Services Division Orange, CA; August 1981 - January 1989
• Senior Programmer Analyst; Interstate Electronics (Systems Management Group); Anaheim, CA; August 1980 - August 1981
• Member of Technical Staff A; Computer Sciences Corporation Santa Ana, CA; January 1978 - August 1980

Intensive Architecture, Analysis, or Design Technology Projects

• Field reviews of facilities, medical records, and physical accessibility (CalOptima)
• Consolidated roles security system (CalOptima)
• Three generations of public web site, including load balancing, failover, portal applications, identity access management, graphical responsive behavior (CalOptima)
• Multiple distribution of leads system (Autobytel)
• Vehicle Identifier decoder (Autobytel)
• Table driven web advertisement system (Autobytel)
• Public records enterprise architecture improvement project (ChoicePoint)
• Vendor fee calculation and franchise tax accrual systems (Cox Communications)
• Key generation from names and addresses utilizing table driven pattern recognition (TRW)
• Generic consumer credit edit (TRW)

Technology Analytical Presentations

• Aligning Business and Technology Strategy
• Batch Processing Alternatives
• Design for Complete Business User Control of All Content.
• Establishing Intranet Governance
• Evolving Microsoft Web Technologies
• Graphic Design for Developers and Analysts
• Mentor Program Observations
• Public Web Site Alternatives
• Public Web Site Refresh Plan
• Soft Skills for Software Developers (draft)
• Which Technology Should I Learn Next? (draft)

Technology Analytical Articles

• The Agile-Scrum Software Development Methodology Repeats History
• The Fallacy of Progress
• Fundamental Options for Business Intelligence Style Reporting within Microsoft SharePoint
• Peculiar Choices Made in the Microsoft Implementation of Model View Controller or MVC
• The Quest for the Perfect Programming Language and Other Myths
• Trends in Software Architecture and the Works of Ecclesiastes
• Writing Simple Encrypt and Decrypt Utility Methods in C#

Technology Enumeration Articles

• Optimizing Photoshop Performance
• Why Information Technology Projects Fail
• Windows 10 Settings Which Need To Be Reset After Major Release

Patents

• 8,255,270 Systems and methods relating to a lead distribution engine that accommodates internal and imported destination relationships
• 8,321,256 Systems and methods relating to an opportunity distribution engine and distribution simulation
• 8,326,676 Systems and methods relating to a lead distribution engine that uses margin scores
• 8,352,306 Systems and methods relating to a lead distribution engine with quality assessment of lead sources

Biography Page

All written content of this web site is solely the editorial opinion of Jeffrey Sward. All images, graphics, and written content of this web site, including the html files, are creative products covered by copyright law. All content copyright Jeffrey Sward 1975-2019. All rights reserved. No portion of this web site or its constituent elements may be reproduced in any form, by any means, without prior written permission. So there.