Curriculum Vitae: Technology Emphasis
Jeffrey Sward

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Technical Employment and Experience

  • Web Architect CalOptima; Orange, CA; November 2009 - October 2019
  • Systems Analyst Architect; Autobytel Irvine, CA; April 2002 - December 2008
  • Senior Software Architect - Project Director; ChoicePoint Public Records Group Santa Ana, CA; July 1998 - April 2002
  • Senior Systems Project Specialist; Automobile Club of Southern California Costa Mesa, CA; September 1996 - July 1998
  • Project Leader Senior Programmer Analyst; Cox Communications (Times Mirror Cable) Irvine, CA; February 1989 - July 1996
  • Applications Systems Specialist; TRW Information Services Division Orange, CA; August 1981 - January 1989
  • Senior Programmer Analyst; Interstate Electronics (Systems Management Group); Anaheim, CA; August 1980 - August 1981
  • Member of Technical Staff A; Computer Sciences Corporation Santa Ana, CA; January 1978 - August 1980

Intensive Architecture, Analysis, or Design Technology Projects

  • Field reviews of facilities, medical records, and physical accessibility (CalOptima)
  • Consolidated roles security system (CalOptima)
  • Three generations of public web site, including load balancing, failover, portal applications, identity access management, graphical responsive behavior (CalOptima)
  • Multiple distribution of leads system (Autobytel)
  • Vehicle Identifier decoder (Autobytel)
  • Table driven web advertisement system (Autobytel)
  • Public records enterprise architecture improvement project (ChoicePoint)
  • Vendor fee calculation and franchise tax accrual systems (Cox Communications)
  • Key generation from names and addresses utilizing table driven pattern recognition (TRW)
  • Generic consumer credit edit (TRW)

Technology Analytical Presentations

  • Aligning Business and Technology Strategy
  • Batch Processing Alternatives
  • Design for Complete Business User Control of All Content.
  • Establishing Intranet Governance
  • Evolving Microsoft Web Technologies
  • Graphic Design for Developers and Analysts
  • Mentor Program Observations
  • Public Web Site Alternatives
  • Public Web Site Refresh Plan
  • Soft Skills for Software Developers (draft)
  • Which Technology Should I Learn Next? (draft)

Technology Analytical Articles

Technology Enumeration Articles

Arts and Culture Analytical Presentations

Arts and Culture Analytical Articles

Arts and Culture Enumeration Articles

Selected Public Speaking Events

  • February 2006. Huntington Beach Art League. Huntington Beach, California. Photographic Style.
  • October 2010. Society for Commercial Archeology. Odyssey in the Ozarks annual conference. Fayetteville, Arkansas. Why American Roadside Attractions Will Never Die.
  • May 2012. Antique Automobile Club of America. San Diego, California. Car Culture and American Roadside Attractions.
  • October 2012. Sitecore Symposium. Las Vegas, Nevada. Design for Complete Business User Control of All Content.
  • July 2020. Photographic Society of Orange County. Fountain Valley, California. Photographic Style.

Group Publications

  • Ocean Liners: Speed and Style. Victoria and Albert Museum. London, England. Feb 3 - Jun 17, 2018. (Photograph in group exhibit)
  • O'Sullivan, Joanne. 101 Places You Gotta See before You're 12. Lark Books, 2006. (Selected photographs)
  • Photograph As: Urban Scape/Rural Scape. Downey Museum of Art. Downey, California. Jan 16 - Feb 23, 1992 (Photographs in group exhibit).
  • Sward, Jeffrey. Wisconsin Dells. Road Notes. Society for Commercial Archeology. Sprint 2009. (Article)

Copyrighted Publications

  • TX-276-791 (Dec 4, 1978) Schoenberg's Pierrot Lunaire and Walton's Facade from a Conductor's Viewpoint Jeffrey Sward
  • TX-6-091-440 (Jan 19, 2005) Porcine Fund Website edition Jeffrey Sward
  • VA-1-294-839 (Jan 19, 2005) Jeffrey Sward, photographer website edition 12-24-2004 Jeffrey Sward
  • VA-1-357-028 (Jan 23, 2006) Jeffrey Sward, photographer website edition 12-24-2005 Jeffrey Sward
  • VA-1-399-662 (Feb 1, 2007) Jeffrey Sward, photographer 6th edition Jeffrey Sward
  • VA-1-744-481 (Feb 22, 2008) Jeffrey Sward, photographer 7th edition Jeffrey Sward
  • VA-1-669-722 (May 5, 2009) Jeffrey Sward, photographer 8th edition Jeffrey Sward
  • VA-1-735-460 (Aug 4, 2010) Jeffrey Sward, photographer 9th edition Jeffrey Sward
  • VA-1-786-682 (Jun 24, 2011) Jeffrey Sward, photographer 10th edition Jeffrey Sward
  • VA-1-841-022 (Aug 17, 2012) Jeffrey Sward, photographer 11th edition Jeffrey Sward
  • VA-1-915-720 (Apr 18. 2014) Jeffrey Sward, photographer 13th edition Jeffrey Sward
  • VA-2-015-163 (Sep 3, 2016) Jeffrey Sward, photographer 14th edition Jeffrey Sward


  • 8,255,270 Systems and methods relating to a lead distribution engine that accommodates internal and imported destination relationships
  • 8,321,256 Systems and methods relating to an opportunity distribution engine and distribution simulation
  • 8,326,676 Systems and methods relating to a lead distribution engine that uses margin scores
  • 8,352,306 Systems and methods relating to a lead distribution engine with quality assessment of lead sources

Photographic Subjects


  • Fullerton Civic Light Opera Pit Orchestra, Oboe and English Horn, 1974-1987.
  • Double Reed Scholarship Disbursement, California State University Fullerton, School of the Arts, funded annually 1999-2018.
  • Jeffrey and Andrea Sward Double Reed Scholarship Endowment, California State University Fullerton, School of the Arts, initial funding 2019.

Education: California State University, Fullerton

  • B.M. Music, 1975
  • B.A. Mathematics, 1976
  • M.M. Music, 1978
  • Course work in symbolic logic, digital logic, information structures, numerical analysis, set theory, probability, and statistics.

Education: Photography

  • Newport School of Photography
  • Orange Coast College
  • Center for Photographic Art
  • Yosemite Workshop
  • Friends of Photography
  • Workshops and seminars led by Ron Bayhan, Ted Orland, John Sexton, David Bayles, Michael Kenna, Ruth Bernhard, JoAnn Callis, Richard Misrach, and Robert Glenn Ketchum.

Professional Memberships

  • American Society of Media Photographers (ASMP)
  • Professional Photographers of America (PPA)

Biography Page


All written content of this web site is solely the editorial opinion of Jeffrey Sward. All images, graphics, and written content of this web site, including the html files, are creative products covered by copyright law. All content copyright Jeffrey Sward 1975-2019. All rights reserved. No portion of this web site or its constituent elements may be reproduced in any form, by any means, without prior written permission. So there.